17.08.2018 All The Cans.
In the beginning
We wanted to go to cans.
At the end of year one, when it was time to buy an automated packaging line, we looked at canning options.
But at the time, there wasn't an affordable option that would get us the DO levels we wanted.
But there is now.
So this week we commissioned our 250 Goose Canning Line.
What a time to be alive.
A couple of thoughts:
People say it's better for the beer and the environment.
Cans are certainly lighter. This will make a big difference long term as we ship our beer all over the world.
And as for being better for the beer.
That really depends.
On the user filling the can or bottle.
Yesterday we got 0 DO pickup from our canning line.
So that's excellent.
And cans do prevent light and further oxygen from entering into the beer once packaged.
The other thing that is often (conveniently?) not mentioned is that it's waaaaayyyyy cheaper to put beer in cans than bottles.
So it's great for the bottom line.
But rather than use the switch to cans to print even more money at the brewery.
We're using the margin gain to double the amount of dry hop we use in all our hoppy beers.
A significant increase.
These ultra hopped beers are in tank and tasting close to perfection.
A Double Dry Hop.
Whatever that means.
But we've moved to cans for 2 other reasons.
Firstly, the people have demanded it.
And who are we to deny the people?
You fickle bunch.
Secondly, it gives us a bigger canvas to showcase John Robinson's artwork.
We think you'll agree.
They're beautiful wee cans.
Available as soon as labels arrive...
We've tweaked the label design a bit. It's now really clear what version of our rotating series' you are drinking (Push & Pull, A.Berliner.Vice etc).
Again, we have heard the cry of the afflicted.
Special thanks to Oasthouse for helping with the commissioning. They're beautiful people selling and servicing beautiful things.