Last month we installed a cold room in the brewery.

Yay.

More than a little embarrassed that we didn't have one from the beginning.

But if we knew then what we know now...

It's the first step in our commitment to total cold chain.

So now the beer is kept under 5°C from before packaging until the moment it leaves our door.

Now, we're beginning to work with Distributors who share the same commitment to quality.

We've already added one Distributor who has complete cold chain, and are talking to a few more.

All just to improve the beer in your hand.

Just the beginning.

Oh. And what else would we do with a big white canvas than let John have at it.